Marketing automation that answers
in nine seconds, not nine hours
Speed-to-lead SMS, email sequences, CRM pipeline stages and reactivation campaigns built in GoHighLevel — so no enquiry sits in an inbox waiting for someone to remember it.
- First response to a new lead
- <10sFirst response to a new lead
- Structured follow-up window
- 14 daysStructured follow-up window
- Leads sitting unactioned
- 0Leads sitting unactioned
In plain language
What this actually is
Automation here means one thing: the right message goes out at the right moment without anybody having to remember to send it. A lead fills in a form, and within seconds they get a text that sounds like you wrote it.
Behind that, the CRM moves the opportunity through named stages, assigns an owner, and keeps nudging until the lead books or opts out. You see the pipeline; the system does the chasing.
The workflow
Engineered end to end
Automation workflow
Nine seconds, not nine hours
- Step 1
Enquiry captured
Form, chat, missed call or DM — every channel writes one contact record.
- Step 2
Speed-to-lead fires
Personalised SMS at zero seconds, before the lead has opened the next tab.
- Step 3
AI callback
For high-intent forms the voice agent calls back within ten seconds and books live.
- Step 4
Multi-touch nurture
A fourteen-day cadence of texts, emails and tasks that exits the moment they reply.
- Step 5
Review and reactivation
Post-job review request, then the contact re-enters the long-term reactivation list.
Follow-up cadence
- 0sSMS — 'Thanks {name}, we've got your request…'
- 1mEmail — what happens next + booking link
- 10s–2mAI voice callback attempts to book live
- 1hNudge SMS if no reply
- Day 2–14Value touches, then a final 'still need this?'
Cadence timings shown are our standard template. Every sequence exits immediately on a reply, a booking or an opt-out.
Who it's for
Built for these situations
Businesses losing leads to slow follow-up
If your average response time is over five minutes, you are competing at a serious disadvantage against whoever replied first.
Teams drowning in manual admin
Quote follow-ups, reminder calls, review requests and reschedules are all rules-based work a system should be doing.
Owners with a database they never mine
Two years of old quotes and past customers sitting in a spreadsheet is usually the cheapest pipeline you own.
What's included
Everything in the build
Speed-to-lead sequence
Instant SMS at zero seconds, email at one minute, and an optional AI voice callback around the ten-second mark for high-intent forms.
Multi-touch nurture
A structured cadence over the following two weeks — texts, emails and task reminders — that stops the moment the lead books or replies.
CRM pipeline design
Named stages that match how you actually sell, with automation rules, owner assignment and stale-deal alerts.
Appointment lifecycle
Confirmations, reminders at 24 hours and 1 hour, reschedule links and no-show recovery sequences.
Database reactivation
Campaigns against old quotes, lapsed maintenance customers and unconverted leads, run in controlled batches.
Reviews and referrals
Post-job review requests routed to Google, plus a referral ask timed to when satisfaction is highest.
Reporting
A dashboard showing lead source, speed to first response, booking rate and pipeline value — refreshed live.
The process
How we build it
- 1Map the current journeyWe document what happens today from enquiry to booked job, and mark every point where a human has to remember something.
- 2Design the cadencesMessage copy, timing and exit conditions written out and approved before anything is switched on.
- 3Build and connectWorkflows, pipelines, custom fields, calendars and integrations built in your GoHighLevel account.
- 4Test with real numbersEvery sequence is run end to end on live devices before a single customer sees it, including compliance and opt-out handling.
- 5Monitor and tuneWeekly review of reply rates and drop-off in the first month, then monthly. Cadences that annoy people get cut.
FAQ
Marketing Automation questions
Will automated texts annoy my customers?
They will if the cadence is written badly. We keep messages short, useful, clearly from your business, and every sequence exits immediately on a reply or a booking. Opt-out is honoured instantly and permanently.
Is automated SMS legal in the US?
Yes, within TCPA rules. We build consent capture into every form, keep records of it, include opt-out language, and respect quiet hours by timezone. Reactivation campaigns to old customers are scoped carefully with you before they run.
Does this work with my existing CRM?
GoHighLevel is where we build the automation, and it integrates with field-service systems like ServiceTitan, Jobber and Housecall Pro through their APIs or a workflow connector, so job data stays where your techs work.
How is this different from the AI receptionist?
The receptionist handles inbound phone calls. Automation handles everything that is not a live call — forms, texts, emails, reminders and pipeline movement. Together they cover every way a lead can reach you, which is why most clients run both.
What happens if a lead replies to an automated text?
The sequence stops and the conversation lands in your GoHighLevel inbox, assigned to the right team member, with the full history attached.